The Influencer Tier
In one form or another, we all have an individual we can look up to, a person by which we have no contact with however our behavior influences. In decades of the past, the word ‘celebrity’ was an easy net to cast over this group of people who had an audience to reach but the world of marketing now has the pyramid of fame down to a science. This is the world of the influencers.
As generation Z becomes the next mass audience for marketers they are faced with the challenge of reaching an audience who has become numb to the never-ending stream of advertisements that they are exposed to. In most cases, GenZ doesn’t use conventional outlets like cable TV or magazines. Enter the online community where the main currency is your voice and more importantly who hears that voice. Born from this are celebrities with a larger following than most actors from large blockbuster movies. Online personalities are vaguely put under the umbrella of ‘influencer’ however there is a tier rating to this wild west of the internet.
Authenticity & The Micro Influencer
Micro-influencers authenticity is vital to their success. What attracts both brands and audiences is that a Micro Influencer PR is much more flexible in having a more unique voice. Celebrities of massive sizes are not given the same luxury being that they speak to a more diverse audience which leads to the speaker being bland and generic in the fear of not offending anyone. Brands love this authenticity as the audience has there attention longer on the product being sold if it comes from someone they trust.
Engagement & You
Influencers exist on all platforms able to create a community that promotes engagement with the audience. Micro-influencers can comment directly with their audience or live stream and play videos with them. This humanism the micro-influencer and doesn’t paint them as a person who is locked away behind a PR rep.
Best Deal in Town
Finally, the cost is everything agencies like Viral Nation have some influencers charge as little as $50 a post which is an almost guarantee engagement of at least 1000+ people. Brands regularly will see a positive RIO when factoring the small cost of a micro-influencer than paying an agency to help brand them. The cheap cost of spearheading a niche audience has been proven to be highly effective and is here to stay.