Brendan Duong

…h the same code stack. However, this needs to be balanced with perspectives that are more holistic. Your users do not look at your product in terms of your individual orgs. They do not realize that a separate team owns the sign-up and NUX flow than owns the notifications feature. In their head, the product is one experience and it should work seamlessly from when they decide to give it their attention to when they put their device away. This holistic, user-centered view is where design (as well as research, analytics, marketing, commun…

…can brainstorm and create potential solutions and show how those solutions might work. As a result, if your team is only iterating on your product in incremental ways on three month sprints without a clear understanding of where you’d like to be in a year’s time, this is fertile ground for a designer to help change the equation. You need people to balance out short-term thinking, take a step back, and look further ahead to th…