Quibi ranked #1,477 in the IOS app store last week.

Katzenberg stated that he “attributes everything that has gone wrong too coronavirus. Everything.”

The data tells a different story.

Due to the Coronavirus average US Mobile usage has increased 23 additional minutes. Ten of those minutes are mobile video.

Quibi…

‘Some Good News’ sells to ViacomCBS following a massive bidding war‘

Under the terms of the acquisition ‘Some Good News’ is going to find its way to TV.

However, Krasinski who is the actor, writer, producer and director will no longer host it. Krasinski’s role going forward will be as executive producer.

The move highlights the disconnect of traditional media and…

This isn’t the first recession the influencer economy has faced.

The first was ‘08-’09. Bloggers were the ‘big’ influencers. YouTubers were on the periphery.

What we experienced was an era of disruption.

Companies selling ads and brand deals for blogs really suffered. In 2009 Federated Media, which sold brand integrations…

When it comes to influencer marketing bigger isn’t better.

Micro isn’t better. Better is better.

Touted as having higher engagement rates, lower pricing, and more credibility than their ‘macro’ counterparts micro influencers are the hottest category of creator to hire.

This is silly.

Micro-influencers being better or more effective is…

BrendanGahan

15 years in advertising - social video and influencer marketing.

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