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Brenda van Ginkel

Brand builder, social storyteller, content curator, startup-smart.

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    Summer reading.

    It never gets old.Hanging out with friends at the cottage over the long weekend, I looked at us sitting on the dock, reading our e-thingies. No paper, just iPads, Kobos and a Kindle. Last summer, we’d got into a discussion over whether printed books were dead. My friend, a designer who travels a lot, just loves his iPad. Last summer, he bet me that in three years, printed books would disappear. I say he’s wrong. Printed books aren’t going away, they’re just becoming more niche.
    Brenda van Ginkel2 min read
    Latest

    Measuring Success: A Bottom Line That Includes Lives Changed

    I sort of like the buzz of innovation in the startup space and admit that I do get seduced by the lure of the new and exciting shiny that…
    Brenda van Ginkel8 min read

      Summer reading.

      It never gets old.
      Brenda van Ginkel2 min read
        Recommended by Brenda van Ginkel

        Preach To The Choir

        How many times have you heard the expression, you’re preaching to the choir? As if engaging with people who share your values and relate to…
        Saul Kaplan4 min read

          How quitting my corporate job for my startup dream f*cked my life up

          And five questions I wish I had asked myself at the very beginning
          Ali Mese8 min read

            Creative Surprise Is Your Secret Weapon

            By Marty Neumeier
            Marty Neumeier2 min read
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