Thanks for providing these rules for producing a good Snapchat story. They’re more useful to me than I’m willing to admit, as a Snapchat newbie myself. I find your idea of addictive consumption of Snapchat media quite interesting. I wonder if Snapchat consumption and production are both equally addictive? As you point out, the creator is “isolated” from her creation; I wonder if this produces a dynamic in which she is always chasing after the production, in the same way the addict is always chasing after perfected identity that is never there? How do other social mediums, like Instagram, which are designed to provide a permanent showcase, compare?