Breno BarretoBuilding bridges between product and clients with a team of tech writersWhen you think about a software company office, perhaps the first image that comes to mind is that of programmers under their hoods, with…Jun 18, 20201Jun 18, 20201
Breno BarretoinUX CollectiveWhat UX writing is notIn times of buzzwords colonizing the market and driving people to rethink their careers, I usually find it useful first of all to clear…Oct 31, 20191Oct 31, 20191
Breno BarretoWhy we insult botsWestworld, the series produced by HBO, tells the futuristic story of a theme park that simulates the Western and is populated by robots…Feb 4, 2019Feb 4, 2019
Breno BarretoWhat predictive analytics can do for communicationPredictive analytics uses data extracted from the history of a system to build a model capable of predicting the behavior of the same…Jul 6, 2018Jul 6, 2018
Breno BarretoinUX PlanetHungry lazy usersThat cute initialism RTFM (Read The Fucking Manual) has been around at least since the 80s, which shows that the resistance of users to…Jan 3, 20181Jan 3, 20181
Breno BarretoBuilding a product mindset in an engineering environmentSome years ago I helped found a startup whose goal was publishing and delivering books through crowdfunding — when crowdfunding wasn’t as…Dec 12, 2017Dec 12, 2017
Breno BarretoExpanding content with the right focusAbout six months ago my team was faced with the challenge of organizing the company’s knowledge base. At that time, what lay ahead of us…Dec 5, 2017Dec 5, 2017
Breno BarretoThe next best content strategyIt’s funny like every great idea related to content seems old after a few months of repetition. Take something like sender’s name standards…Sep 26, 2017Sep 26, 2017
Breno BarretoClarity vs friction in technical writingI believe that everyone who works with technical writing should read something about instructional design at some point. If not to become…Sep 20, 2017Sep 20, 2017
Breno BarretoDocs are a hard sellYes, documentation is a hard sell, and that might be one of the toughest challenges that lie ahead of a newly born content team.Sep 11, 2017Sep 11, 2017