During World War II, researchers from the Center for Naval Analyses had come up with a data driven approach to optimize where armor should be added on airplanes. They studied the distribution of bullet holes and damage on aircrafts that had returned from missions, and concluded that wherever planes were sustaining the most damage was where armor was most needed. Sounds pretty thorough, right? But Abraham Wald, a mathematician, shot down this conclusion right away. He pointed out that the study only looked at the planes that returned from their missions and it ignored the ones that never made it back as a result of the damage they sustained. So in fact the “missing bullet holes”, i.e. the areas on the plane where there were no bullet holes, were the best indicators of where armor was needed.
Be careful if there are genuinely no companies trying to solve the same problem as you. Most times that means you’ve got no market or your problem is too specific to too few people. Specificity is good, but you need to counter-balance that with a large enough market.
button from red to blu…arginal impact on your key performance metrics. However, these results seem to be very short-lived. Sustainable growth does not result from changing a button from red to blue, it comes from building a product that people want to use.
Segundo Jake, as melhores ideias tendem a vir de indivíduos, não de grupos. Grupos têm uma dinâmica onde não necessariamente as melhores ideias sobrevivem, mas as ideias que são melhores vendidas ou contadas com mais empolgação. Outro problema dos brainstorm é que espera-se que as ideias sejam eleitas por consenso — mas consenso nem sempre escolhe as ideias mais corajosas ou as mais íntegras. Consenso costuma escolher o caminho mais fácil de aceitar.
Collect data — real, numeric, objective data — that shows the impact your work has had on the company’s profits, acquisition costs, retention, and sales numbers. Showcase those numbers in language those executives care about: dollars, cents, utilization, stock price, costs, etc.
Por isso não adianta conectar seu chatbot a serviços de inteligência artificial como IBM Watson e acreditar que ele será capaz de interpretar cada palavra dita, conseguindo assim manter uma conversa livre, como a Ava de Ex Machina ou Samantha do filme Ela(Her). Não é assim que esse tipo de inteligência …
Product Designer is a sum-up term used to describe a designer who is generally involved in the creation of the look and feel of a whole product. Many product designers consider themselves to be designers who design experiences. This means that a product designer is the one who gives real insight to UX and UI designers when it comes to how certain features should work, or how a certain UI control should look.