The Importance of Service in Leadership

Brent Willis
6 min readAug 13, 2023

In my journey through the dynamic landscape of leadership, one theme has continually stood out as the bedrock of truly transformative leadership: service. It’s more than just a buzzword or a transient trend; it is the very soul of leadership. Service is the intangible quality that elevates leadership from mere management to genuine influence. When we examine the leadership foundations of the most memorable and impactful leaders, we uncover a deep-seated dedication to serving others. These service-driven leaders, through their actions and ethos, have not only achieved organizational milestones but have also created legacies that inspire, motivate, and guide.

Leaders Who Served

Throughout history, there have been numerous leaders whose names have become synonymous with service-oriented leadership. Whether in the fields of politics, business, or social activism, these iconic figures have left indelible marks on the world, primarily because they prioritized service over self. Such figures did not lead with the intent to gain power or amass personal wealth. Instead, their leadership was fueled by a burning desire to make a difference, to uplift others, and to lay foundations for a better future. This legacy leadership, which is rooted in service, has set the blueprint for generations of leaders to come. These servant leadership pioneers, with their actions and philosophies, have shown that true power lies not in authority but in the ability to influence, inspire, and instill hope. Their stories and ideals continue to be a beacon for aspiring leaders, emphasizing the transformative potential of influential service leaders.

5 Hallmarks of Service-Oriented Leaders

  1. Putting the needs of others first: At the heart of service-oriented leadership is the fundamental belief that a leader’s primary responsibility is to serve those they lead. This goes beyond merely addressing their professional needs. It’s about understanding their aspirations, challenges, and even fears. When leaders prioritize the welfare of their team, it fosters trust, loyalty, and a collective drive to achieve shared objectives.
  2. Leading with humility and empathy: One of the most powerful traits I’ve observed in great leaders is their humility. They understand that every team member, regardless of their role, brings value to the table. By leading with empathy, leaders can connect on a deeper level, ensuring everyone feels seen, heard, and valued. This empathetic leadership approach fosters a culture where people are motivated to give their best.
  3. Openness to feedback and continuous learning: The best leaders acknowledge that they don’t have all the answers. They are open to feedback, viewing it not as criticism but as an opportunity for growth. This commitment to continuous leadership learning ensures that they evolve with the times and the needs of their teams.
  4. Building and nurturing relationships: Leadership isn’t just about strategies and decisions; it’s profoundly relational. Successful leaders invest time and effort in building and nurturing relationships, not just with their direct reports but across the organization. These relationships become the foundation for effective collaboration, innovation, and shared success.
  5. Commitment to a greater good beyond personal gains: Finally, what truly distinguishes service-oriented leaders is their unwavering commitment to a cause greater than themselves. Whether it’s the growth of their organization, the welfare of their employees, or a broader societal cause, their leadership is driven by a purpose that transcends personal gains.

Cultivating a Service-Oriented Leadership Style

Throughout my professional journey, I’ve come to believe that a true leader doesn’t just command; they serve. This might seem counterintuitive in today’s fast-paced, result-driven corporate world. Yet, time and again, it’s the service-oriented leaders who leave a lasting impact. How can one integrate this approach into their leadership style?

Self-awareness: Start with introspection. Recognize your motivations, strengths, and areas of growth. This self-awareness forms the foundation of leadership cultivation. It propels you to lead from a place of authenticity.

Active leadership listening: The difference between hearing and listening is vast. Active listening involves fully concentrating, understanding, and responding to those you’re leading. It’s through this process that you can genuinely discern the needs, desires, and concerns of your team.

Embrace the role of a facilitator: Instead of seeing yourself at the top of a hierarchical pyramid, visualize yourself at the center of a circle, facilitating and supporting. This team-centric leadership approach not only empowers your team but also encourages collaboration, innovation, and shared accountability.

Invest in continuous learning: The world is evolving, and so should your leadership style. Stay updated with new leadership philosophies, strategies, and tools. Attend workshops, seminars, and engage in peer discussions to broaden your leadership horizons.

Feedback is gold: Encourage a culture where feedback flows freely. Not only does this keep you grounded, but it also provides valuable insights for improvement.

Beyond the Title — Leadership as a Life Service

Leadership, in its purest form, transcends designations, titles, or even accolades. It is, at its core, a life’s calling — a relentless pursuit of serving for a cause bigger than oneself. This understanding of leadership as a service shifts the focus from mere professional achievements to the holistic impact one can make.

Through my lens, I’ve seen how this transformational leadership style, rooted deeply in service, has rejuvenated organizations, injecting them with renewed vigor, purpose, and direction. But the ripple effect doesn’t stop there. It extends to communities, societies, and sometimes even nations. When leaders step up to serve, they inspire countless others to join their mission, creating waves of positive change.

While I won’t delve into personal anecdotes, I’ve had the privilege of witnessing many a leader whose service-oriented approach has turned around not just the fortunes of a company but the lives of its employees. It’s a testament to the potent blend of vision, dedication, and service. These leaders, often working behind the scenes, exemplify the essence of community-driven leadership. They remind us that leadership isn’t a destination but a journey — one of continuous learning, growth, and most importantly, service.

Some FAQs Answered About Unpacking Service in Leadership

What does service in leadership truly mean?

Service in leadership transcends the mere act of leading. It embodies a selfless commitment to uplift, guide, and empower those you lead. It’s about putting the collective good before personal gain, essentially focusing on what you can give rather than what you can get.

How does a service-driven approach impact team dynamics?

A service-driven approach fosters trust, collaboration, and mutual respect within teams. When members feel valued and supported by their leaders, they’re more likely to contribute proactively, share ideas, and work towards shared objectives, enhancing overall team dynamics in leadership.

Can leaders balance ambition with service?

Absolutely. Ambition drives leaders to aspire for greater heights, while service ensures they remain grounded, making decisions that benefit the broader group. The key is to strike the right balance, where leadership ambition vs service coexist, with one fueling the other.

How can leaders ensure they don’t overextend themselves in service?

While service is commendable, it’s crucial for leaders to recognize their limits. By setting clear boundaries, prioritizing tasks, and ensuring they allocate time for self-care, leaders can maintain a sustainable balance, preventing burnout while still serving effectively.

In Conclusion

In the vast tapestry of leadership, service shines as a golden thread, weaving together the essential qualities that define influential leaders. It’s a timeless leadership trait, as relevant today as it was centuries ago. For those on the leadership journey, the challenge — and indeed, the privilege — is to anchor oneself in the ethos of service, recognizing it not as an afterthought but as the very cornerstone upon which enduring leadership is built. Let this be our call to action, for it is in service that we truly lead.

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Brent Willis

Brent Willis is the Chief Operating Officer at ProHawk Technology Group, Inc.