Yet generally, most architects still tend to see technology as they do items in a product catalogue, absent-mindedly browsing Architizer perhaps. They fail to stand back and see how the collective impact of some of those items, in aggregate, has entirely transformed the ways in which we live together.
But just at designers should not design for themselves, writers should write for their readers. When you write, do you use unusual words or turns of phrase to impress yourself, or do your choices clarify ideas for your readers? Consider this: do you utilize sesquipedalian terminology to optimize self-satisfaction or do you want your reader to know what you’re saying (and not hate you)?