Welcome back to the insiders track of General Assembly’s Product Management Course with George Favvas. Last week we learned about features, user stories, wireframes and storyboards. This week is all about user testing, a key tenant of user-centric design. In this session youll learn when and what to user test, how to conduct a user test, and understand user testing best practices. Lets get it!

Usability testing

First, why do we even bother with user testing? User test provide us with qualitative data that tells us how users perceive the product and value proposition, what is blocking users from accomplishing the set…


The pitch

Human beings have been at war since the dawn of time. We’ve left our homes to conquer new lands in parts unknown. Weve declared war on our own to fight for independence. Weve fought against enemies to defend a way of life. Weve enlisted hundreds of thousands of people to defend their flag. Weve seen economies both rise and fall as a result of war. And weve raised gazillions of dollars to fund war efforts. Through all of this, one thing is immediately clear.

We are motivated by war!

On the other hand, there is Alex. Alex is a…


What comes to mind when you think of the Silicon Valley money, models, and technology. Wild success, raging launch parties, and disruptive technology are lurking around every corner. Well that is what the popular media will have you believe at least. Behind this facade, things look a little different. Moreover, behind every press release and every link-baity headline are some less sexy, but equally (often more) important content. So when I say money, models, and technology, what I really mean is pricing, financial modeling, and technology for product managers. The sex-appeal is in the eye of the beholder.

Pricing & financial modeling

For those…


In part 6 of 10 of General Assembly Product Management Series, we learned about conducting market research using various theories and frameworks, utilizing best-practices to determine who your customers are, whats the potential of the market, and what kind competition you are up against. Once you know the who, you are able to tackle the how. How do we get customers to our product? Any successful product manager will tell you, if you build it, they will not come, you must bring them. In this session, we learned how to develop an effective customer acquisition plan using modern tools and…


Welcome back to the inside scoop on General Assemblys product management course. Todays class was all about business models and metrics. Lets skip the intro and jump right in.

Business model design

During the first part of class we learned about different types of business models, components of business models, how those components relate to each other, and how to develop a business model around a new product idea. Three common business models that dominate the digital world are e-commerce (Etsy, Amazon), subscription (Spotify), and ad-supported media (Gawker). And there are also companies with pre-revenue models (Snapchat, Instagram). …


The Startup Asia conference is live and in full-swing in Jakarta. Day one wrapped with lots of interesting speakers covering a wide array of topics from petting tigers to how startups can be successful in the Indonesian market. The booths were buzzing and founders were sweating preparing their pitches for investor speed dating. Two of the most notable presentations coming out of the Kickstart room were Ana LaRue’s fireside chat speaking about Paths success in Indonesia and Khailee Ng’s 5 moves to master the 3-minutes pitch.

Paths success in Indonesia

Ana LaRue is a Marketing Manager at Path, a San Francisco based startup…


Alright, Im back with the insiders track on General Assembly’s Product Management Course with George Favvas. This week, we took a dive into features, user stories, wireframes, and storyboards. The class was chock-full of good learnings. We kicked off the session reviewing findings from our user interviews. A lot of my colleagues (including myself) learned their product idea was actually a solution in search of a problem. What a great time to learn this before having spent significant time and money building the wrong product!

Features & user stories

Product features are not something that are arbitrarily decided. They are not creative ideas that…


Alright folks, welcome back for week two of San Franciscos General Assembly Product Management course. Last week we all came up with product ideas that we would develop throughout the course. We had ideas all over the map from a children’s toy discovery app to a panic attack prevention product. For my product, I will be re-visiting an idea that was put on the back-burner while working with my pals over at Mediately (formerly Modra Jagoda). The product, Jog of War, got its roots from Health 2.0's Berlin Code-a-thon back in 2012, where it took first place and made it…


Last Saturday was the first class in General Assemblys San Francisco Product Management 10-week business course. The course covers all areas of product management from user research to financial modeling. Over the course of 10 weeks, we the students will work to launch real products. By combining theoretical knowledge with practical, hands-on learning, this course will take us through the rigors of creating and managing products.

General Assembly is a global community of individuals empowered to pursue the work they love.

Our fearless instructor George Favvas, CEO of San Franciscos PerkHub and his trusty side-kick Pat Pow-anpongkul, Product Manager at…


In August I officially retired from the world of professional athletics. In fact the creation of this blog, while seemingly trivial to an outsider, marks a significant milestone in my life, the end of a chapter. When creating this blog I knew it needed to be something meaningful, not only to me, but others like me. When I tried to put my finger on a single theme I struggled at first, but after reflecting on my own life I found a single theme that drives my everyday — Performance. It was just as true when I was an Olympian as…

Brent LaRue

Olympian; design lead @hilti; cofounder @circlemd (YCS15); previously @mediatelymd @mobiquityinc

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