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Below is an interview I recently did with IdeaMensch

Over the last two decades, Brent Xavier has held a variety of positions in the hospitality, marketing, and legal sectors. The experience he gained during his tenure in each of these respective industries are what he credits for his success as an entrepreneur, advisor, and investor. From his diverse background, Brent has established a unique mindset he approaches every professional venture with, which is: business development is futile without a service-first mentality.

This mindset prompted Brent Xavier to pursue the next phase of his career in business development. He is Founder and CEO of an advisory business for early stage companies. …


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As forward-thinking as some entrepreneurs and business owners can be, many of them fail to think about the potential risks that could impact their companies down the road.

As an advisor, part of my job has been to identify underperforming and overlooked businesses that I help to turn around and make profitable again. A regular observation I’ve had as an advisor is how common it is for leaders of these companies to turn a blind eye to what could potentially destroy their business development or their entire company altogether.

Some leaders only see risk when it’s right in front of them, and then there’s little that can be done to stave off the full impact of the problem. Then, there are some business owners that are lucky enough to make it over these hurdles, but what they don’t realize is that even though they’ve survived danger, it could have other consequences on their business, like dwindling the value of their company. …


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A law firm’s entire function revolves around helping its clients. With that in mind, it makes sense that client-centered law firms would be more successful than practices that are only driven by profits and profits alone. This should come as no surprise. Forward-thinking lawyers in the industry have had this figured out for years. But not all lawyers come to the job with this insight or experience.

Before I joined up with the legal sector, I was working in the hospitality industry for a while. My clients were at the core of everything I did, so I was a bit surprised when I saw how little law practices valued the client experience. …


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In today’s digitized world, branding means everything. What people think about your brand determines whether they shop your products, hire you for a service, visit your restaurant, or even lend you money. Before technology’s reach, consumers were only ever cognizant of the big brands that were run by even bigger corporations — think: Coca-Cola, IBM, etc. The main focus of these corporations was less about branding and more about business strategy.

But a lot has changed since larger brands ruled the markets. Smaller brands can now compete with larger corporations, leveraging their brand status to outcompete them in their own industries. While this is a tremendous opportunity for businesses of any size, it’s only possible when you strategically and purposely curate your brand the way you want to be seen by consumers. …


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Aspiring tech startup founders, now is one of the best times to consider starting your own company. The tech industry is brimming with innovation. Companies are pushing out new products that answer to the growing needs of consumers, investors are constantly looking for the next big idea, and there is a seemingly unlimited access to funding, both from venture capitalists and from angel investors.

This is the time for tech startups. Where business savvy entrepreneurs are having their moment, larger corporations are struggling to keep up with the constant disruption brought about by emerging technologies. You might even be surprised to find that the tech landscape is actually quite supportive. Tech founders are investing in other startup ideas and also offering their guidance in ensuring they can get up and running. …


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Are you struggling to keep your clients? Have you noticed recently that there is a lull in new clients coming through the door?

If any of these are true for your law firm, you aren’t alone. Many companies in the legal sector are having a difficult time bringing in new business and staying profitable. Traditionally, the solutions to these challenges would be to cut expenses and increase rates, making your business operations even more conducive to strain. Instead, more law firms are now choosing to invest in consultants to enhance their firm’s development.

How do you know you need a consultant? …


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Entrepreneurship demands a level of fearlessness, grit, passion, and confidence that not many people possess. Before you start your own business, you need to consider whether or not you have the stomach for it — not many people do. It’s one thing when you’re reaping the rewards and benefits of a good year, but it’s another to wade through the lows and challenges that make those good years possible. These stressors typically catch aspiring entrepreneurs off guard. If you can’t handle the pressure, you’re not going to make it out the other side.

To be a leader, you must also be a risk-taker. In today’s competitive landscape, carving out a space for a new business demands someone who is willing to risk it all knowing that they could also lose it all. Taking risks is what inspires innovation and yields advancements; it challenges traditional processes and models while ushering in necessary change. But, for some, high levels of risk-taking, uncertainty, and demands (among other things) without guaranteed success and prosperity is a nerve-racking way to live. …

About

Brent Xavier

Formerly President of Xavier + Associates, Brent Xavier is an advisor currently working to help startups grow their businesses by capitalizing opportunities.

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