Great Article… We just had a huge discussion about gating content resulting in lower conversion YTD.
What if the content you are supplying doesn’t suck. For example, we have a 648 page printed catalog that we mail to leads for FREE. Can we ask for additional information outside their mailing address for something like this? Would love to hear your thoughts.
I know I know Printed Catalog? WTF? But our demographic loves these babies.