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Bret Carmichael
Bret Carmichael

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Published in LEAP WORKS

·Nov 3, 2020

Free SEO tools and how to use them

Whether you are a business or a blogger, good SEO is important if you want to attract visitors to your website. A website can exist to serve any of several intents. A business website wants to earn customers and revenue; and to create brand awareness. A personal website aspires to…

Google

11 min read

Free SEO tools and how to use them
Free SEO tools and how to use them

Published in LEAP WORKS

·Jul 14, 2020

Top 5 ways to build a website that earns revenue

Your website is a revenue earning machine that generates income for your business 24/7. Not all websites are created equal though. Many don’t return any value to the businesses that pay for them. …

Websites

11 min read

Top 5 ways to build a website that earns revenue
Top 5 ways to build a website that earns revenue

Published in LEAP WORKS

·Mar 18, 2020

Business continuity during a pandemic: Coronavirus (COVID-19)

People are understandably worried about the Coronavirus (COVID-19). For the next several months, a pandemic will disrupt how we live and work. Many businesses lack the resources to design and practice a Business Continuity Plan (BCP). Unfortunately, every business could use one now. Many are faced with serious challenges. …

Coronavirus

14 min read

Business continuity during a pandemic: Coronavirus (COVID-19)
Business continuity during a pandemic: Coronavirus (COVID-19)

Published in LEAP WORKS

·Feb 25, 2020

How to master email deliverability

Whether you’re starting a company or starting a newsletter, email deliverability is important. You need your email to reach your recipient’s inbox. In this guide, you’ll learn techniques to get your email to reader inboxes and keep it out of spam folders. Use a domain you own Lots of businesses start small. It might be…

Email

9 min read

How to master email deliverability
How to master email deliverability

Published in LEAP WORKS

·Jan 27, 2020

How to create a brand identity

Brand identity is how a brand looks, sounds, and behaves. When people talk about brand identity, they’re usually referring only to a brand’s appearance. This is understandable because a brand’s visual components exist in almost all brand media. Examples include a company’s website, online and television advertising, and business cards…

Brand Identity

10 min read

How to create a brand identity
How to create a brand identity

Published in LEAP WORKS

·Dec 5, 2019

What is branding?

It was once true, only large businesses had to care about branding. Small businesses informally managed their brands through personal relationships. There was no need for a small business to formally extend or scale its brand beyond the reach of interpersonal communication. A customer visited or called a business and…

7 min read

What is branding?
What is branding?

Published in LEAP WORKS

·Oct 28, 2019

Email marketing guide for brand building

An email marketing list is an important asset to any business. It allows brands to connect with their customers, build and maintain relationships, and generate awareness about the products and services they provide. …

11 min read

Email marketing guide for brand building
Email marketing guide for brand building

Published in LEAP WORKS

·Oct 8, 2019

The ultimate guide to URL shorteners and branded links

This post was inspired by a problem we needed to solve for ourselves. We experienced some pain with the short URLs we were using to share blog articles, news, and other content with our audience. Solving our problem was a great learning experience, and we think the skills we learned…

9 min read

The ultimate guide to URL shorteners and branded links
The ultimate guide to URL shorteners and branded links

Published in LEAP WORKS

·Sep 17, 2019

Small business survival guide

A large business has several advantages over a small business. To name a few, it has a large advertising budget which it uses to widely distribute its message and create brand recognition and affinity. It has buying power, allowing it to offer lower prices than its small business competition. A…

Retail

17 min read

Small business survival guide
Small business survival guide

Published in LEAP WORKS

·Aug 16, 2019

The importance of branding in solving business problems

Brand designers and business owners need to solve the same problems, but they speak different languages. Closing the gap in understanding means better branding outcomes for everyone. Defining stakeholders Three parties are involved in every brand design effort. This is true when branding any company or product. …

11 min read

The importance of branding in solving business problems
The importance of branding in solving business problems
Bret Carmichael

Bret Carmichael

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