Your website is a revenue earning machine that generates income for your business 24/7. Not all websites are created equal though. Many don’t return any value to the businesses that pay for them. …

People are understandably worried about the Coronavirus (COVID-19). For the next several months, a pandemic will disrupt how we live and work. Many businesses lack the resources to design and practice a Business Continuity Plan (BCP). Unfortunately, every business could use one now. Many are faced with serious challenges. …

Whether you’re starting a company or starting a newsletter, email deliverability is important. You need your email to reach your recipient’s inbox. In this guide, you’ll learn techniques to get your email to reader inboxes and keep it out of spam folders. Use a domain you own Lots of businesses start small. It might be…

Brand identity is how a brand looks, sounds, and behaves. When people talk about brand identity, they’re usually referring only to a brand’s appearance. This is understandable because a brand’s visual components exist in almost all brand media. Examples include a company’s website, online and television advertising, and business cards…

It was once true, only large businesses had to care about branding. Small businesses informally managed their brands through personal relationships. There was no need for a small business to formally extend or scale its brand beyond the reach of interpersonal communication. A customer visited or called a business and…

An email marketing list is an important asset to any business. It allows brands to connect with their customers, build and maintain relationships, and generate awareness about the products and services they provide. …

This post was inspired by a problem we needed to solve for ourselves. We experienced some pain with the short URLs we were using to share blog articles, news, and other content with our audience. Solving our problem was a great learning experience, and we think the skills we learned…

A large business has several advantages over a small business. To name a few, it has a large advertising budget which it uses to widely distribute its message and create brand recognition and affinity. It has buying power, allowing it to offer lower prices than its small business competition. A…

Brand designers and business owners need to solve the same problems, but they speak different languages. Closing the gap in understanding means better branding outcomes for everyone. Defining stakeholders Three parties are involved in every brand design effort. This is true when branding any company or product. …