From an internal Basecamp announcement re: pings/IMs
Jason Fried

One reason we used to do a quick “hey” is to avoid broadcasting potentially sensitive information while someone is screen sharing (e.g., “Hey — can you meet at 3pm to discuss terminating Bob”). In this scenario, with a detailed first ping, it would be good practice for the company to remind everyone to make sure their chat isn’t visible during a presentation or webinar.

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