“The definition of genius is taking the complex and making it simple.” — Albert Einstein

I can’t think about the Internet of Things without thinking about cows.

Allow me to explain.

Ever since I started working with a leading client in global communications earlier this year, the Internet of Things…


“The test of the machine is the satisfaction it gives you. There isn’t any other test. If the machine produces tranquility it’s right. If it disturbs you it’s wrong, until either the machine or your mind is changed”

Robert M. Pirsig Zen and the Art of Motorcycle Maintenance: An Inquiry…


“Awareness requires living in the here and now, and not in the elsewhere, the past or the future.”

Eric Berne, ‘Games People Play’, 1964

Sometimes, the most mundane chain of events produce the most groundbreaking ideas. …


All new business development activity has to start somewhere. Developing new business isn’t always easy but with a good proposition, a disciplined approach, a modicum of intelligence and the right hook, targets become prospects, become conversations, briefs, pitches and finally clients.

In my view, the starting point to any prospecting…


Most marketing plans follow a very similar formula: build a website, setup social media, fill it with posts about your product or service, circulate a press release about a new client win or a senior hire, execute an email campaign advertising an offer or discount. Rinse and repeat.

The problem…


I’m going to put my cards on the table straight away — I’ve never been a fan of telesales.

You may be a decision maker in your business — if not imagine you are. Ask yourself; when did you last accept a call from a telesales person? Did you hang…

Brett Jacob

Managing Director at Present Works

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