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Brett Jacob
Brett Jacob

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Feb 11, 2020

Connected Cows — A Simple Lesson in IoT

“The definition of genius is taking the complex and making it simple.” — Albert Einstein I can’t think about the Internet of Things without thinking about cows. Allow me to explain. Ever since I started working with a leading client in global communications earlier this year, the Internet of Things…

3 min read

Connected Cows — A Simple Lesson in IoT
Connected Cows — A Simple Lesson in IoT

3 min read


Feb 11, 2020

What happens in Singapore doesn’t stay in Singapore — Sigfox Connect 2019

“The test of the machine is the satisfaction it gives you. There isn’t any other test. If the machine produces tranquility it’s right. If it disturbs you it’s wrong, until either the machine or your mind is changed” Robert M. Pirsig Zen and the Art of Motorcycle Maintenance: An Inquiry…

4 min read

What happens in Singapore doesn’t stay in Singapore — Sigfox Connect 2019
What happens in Singapore doesn’t stay in Singapore — Sigfox Connect 2019

4 min read


Feb 11, 2020

Be Here Now — creating awareness through awareness

“Awareness requires living in the here and now, and not in the elsewhere, the past or the future.” Eric Berne, ‘Games People Play’, 1964 Sometimes, the most mundane chain of events produce the most groundbreaking ideas. …

3 min read

Be Here Now — creating awareness through awareness
Be Here Now — creating awareness through awareness

3 min read


Jun 14, 2019

Sales is dead, long live sales

All new business development activity has to start somewhere. Developing new business isn’t always easy but with a good proposition, a disciplined approach, a modicum of intelligence and the right hook, targets become prospects, become conversations, briefs, pitches and finally clients. In my view, the starting point to any prospecting…

Sales

3 min read

Sales is dead, long live sales
Sales is dead, long live sales
Sales

3 min read


Published in Present Works

·Mar 5, 2019

Are you there when your audience needs you?

Most marketing plans follow a very similar formula: build a website, setup social media, fill it with posts about your product or service, circulate a press release about a new client win or a senior hire, execute an email campaign advertising an offer or discount. Rinse and repeat. The problem…

Digital Marketing

3 min read

Are you there when your audience needs you?
Are you there when your audience needs you?
Digital Marketing

3 min read


Published in Present Works

·Mar 5, 2019

Why content kills telesales

I’m going to put my cards on the table straight away — I’ve never been a fan of telesales. You may be a decision maker in your business — if not imagine you are. Ask yourself; when did you last accept a call from a telesales person? Did you hang…

Marketing

2 min read

Why content kills telesales
Why content kills telesales
Marketing

2 min read

Brett Jacob

Brett Jacob

1 Follower

Managing Director at Present Works

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