Using Spotify’s Podcast Analytics

Note: This article originally appeared on Market Brothers Media.

It’s crazy to think how far podcasts have come. According to Baer Facts, the percentage of Americans who listen to podcasts has increased every year since 2014. Google Trends, one of the best analytics tools, shows a steady increase in the audio-listening medium since 2013:

Google Trends data for “Podcast” searches from 2004 — Present.

One big catalyst has been Spotify, who has made quite a few investments in the space. They have re-branded themselves as an “audio platform,” and even changed their description on the app store to “Spotify — Music and Podcasts.”

In March Spotify acquired the podcast studio Gimlet and distribution platform Anchor (who we use at Chit Chat Money), two of the bigger firms in the audio universe. It’s clear the company wants to be the next big listening platform after (or even ahead of) Apple, whose app has historically dominated the market.

Spotify should work with advertisers and Anchor to use listener data to match-up shows with better ad reads