Keep it stupid-simple
I’m not the biggest fan of acronyms, but the KISS principle of ‘Keep it simple, stupid’ (a design principle noted by the U.S. Navy in the 1960's) is one that I’ve appreciated since the day I first heard it, and an approach I’ve taken to creative problem solving ever since.
When designing digital user interfaces and experiences, regardless of platform (be it mobile, web, TV or wearable etc.) the less your user is required to think, the better. …
Over the past year I have been on a quest for the ‘holy grail’ of the design to development process, and the tools that go with it, and finally with the year winding down and a little extra time, I find myself sitting on my couch with a cold beer (or two), trying to collect and structure my thoughts and opinions into something mildly coherent that might just add some value to anyone who designs and prototypes digital products for a living.
For the better part of the year I worked predominantly with Adobe XD, it’s fast and loose and…
Brett White
CEO at Zapper
