Keep it stupid-simple

I’m not the biggest fan of acronyms, but the KISS principle of ‘Keep it simple, stupid’ (a design principle noted by the U.S. Navy in the 1960's) is one that I’ve appreciated since the day I first heard it, and an approach I’ve taken to creative problem solving ever since.

When designing digital user interfaces and experiences, regardless of platform (be it mobile, web, TV or wearable etc.) the less your user is required to think, the better. …

Brett White

CEO at Zapper

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