5 Ways to Get a Job Using LinkedIn
LinkedIn can be an amazing job search tool if used correctly. There is an entire Jobs tabs with job search functionality, but that’s not what this is about. These strategies go beyond the normal applying online strategy that does not work very effectively anymore. Competition is extremely high because applying is easier than it has ever been. These strategies make hiring interest easy for employers, and they can even lead to employers asking you to apply!
1. Look out for announcements for networking events, job fairs, and in-person meetups.
Get up, get out, and go. If this isn’t drilled into your brain by now, I don’t know what else to tell you. Follow organizations that host networking events and individuals who plan or promote them in your area. These may be advertised or come across your home page. Don’t get wrapped up in the idea that it has to be a “networking event” in order for you to do effective networking.
Workshops can be a great networking opportunity. Example: If you are looking for a job in digital marketing or social media, an Instagram for Business workshop would be great to attend. Some businesses send representatives to learn more about these topics, but you could offer your expertise and services to save them time. You may even learn a few things.
Job fairs still occur. They aren’t just for college students. Many employers hire on-the-spot at job fairs, so this could really save you time in the long run. Just make sure to do research before the event. Most job fairs will release the list of employers before then. This will give you time to do company research and see if the employers are a good fit for you.
Even social functions with corporate sponsors can be great places to network. Happy Hours happen frequently in bigger cities. Many day parties, music festivals, and other fun events often have major corporate sponsors with employees on site. Remember to be professional in these settings, but you can do that and still have a great time.
Many of these events are highly promoted on LinkedIn.
2. Reach out to people via Groups and Messages.
Groups can be a great place to network through LinkedIn because you can automatically be virtually surrounded by a group of like-minded professionals. Join professional / social / service organizations, alumni groups, geographic-specific groups, etc. Contribute to discussions and connect with those who often post jobs in these groups.
If you’re interested in working for a specific company, try connecting with their employees. Use the search function to filter by title, company, current employees, location, etc. After connecting is where many people fail. You actually need to communicate with them. Don’t just like everything they post or simply ask if they are hiring. Ask them to connect in person. Offer to buy them coffee. That small $3–5 investment may be well worth it in the long run. Try connecting with professionals other than just the hiring managers and recruiters. These people are flooded with incoming messages. Building a connection with the right employee could lead to a referral to hiring managers directly.
After connecting with people in person, stay in contact. Engage with their posts through likes, comments, and shares, tagging them in relevant conversations, etc. You may even decide to meet again.
3. Find jobs before they are posted.
Follow the companies that interest you. Many large companies announce opening locations in different areas before jobs are even posted. If you see that your dream company is opening a location near you, try connecting with relevant professionals in the surrounding areas. Many of them may be asked to relocate to help hire and train new staff. Try finding professionals such as district/regional managers who may be heavily involved in this process. Then reach out to them using strategies from #2.
4. Create relevant content on social media.
If you are good at what you do, there is nothing wrong with showing off a little bit. Post your professional successes to your timeline and add visuals and videos to your Experience section as uploaded media. However, you will want to find a balance.
Try mixing up accomplishments with advice for newer professionals. Are there things that you wish you knew as an entry-level professional in your industry? Share that! People love to learn things from quick online content.
You can even take it a step further and write an article like this one. Trust me, it gets easier. I don’t pride myself on my amazing writing ability, but I know that it appeals and helps a certain demographic.
Pose questions to thought leaders and create discussions within your industry. You and your connections may learn quite a bit just from one discussion post.
Creating engaging content, educating people, and facilitating discussions can lead people directly to your profile where they can see even more of your qualifications.
5. Ask your personal network.
More recently, I have seen people have success simply by asking for help in a post. Now, don’t be desperate here. Clarify your immediate career goals, showcase your most relevant strengths/accomplishments, and ask people to like, comment, share your post, or tag employers/recruiters. At this point, it’s very important to make sure your resume, cover letters, LinkedIn profile are on point! People are putting their names/reputation on the line by endorsing you. There are plenty of good people willing to share your message with their networks to help get the word out for you. Make it easy for them.
The key to this process is consistency, persistence, and follow up. Stay in touch with employers, even if things didn’t work out. They may reach back out with a future opportunity.
It is also important to remember that this shouldn’t stop when you land a job. Maintaining these strategies may eliminate your need to job search in the future. Continue making connections with people, so you can reach out to already established relationships when it is that time again. Job searching can be extremely stressful. Make it easy for yourself now.
Brett Ellis is a career coach, professional development speaker, and Generation-Z recruiting expert. He runs Brett Ellis Career Marketing Services as a professional career coach and career development speaker. Most of his career has been spent helping college students excel in school and through graduation into fulfilling careers. His clients and reach now span into multiple industries, age ranges, and geographic locations.