Brett RountreeIn Order to Go ViralAd campaigns take on a variety of forms. From videos to words to images, they can represent so many things. It is crucial to have an…Dec 11, 2015Dec 11, 2015
Brett RountreeA Guide to Effective ImagesVisuals play a large part in our day-to-day lives. Picture this: you’re walking through a city- as you look all around you notice the…Dec 11, 2015Dec 11, 2015
Brett RountreeBledsoe Brings Amnesty International to WSUShe shuffles her papers while nervously looking at the clock. Five minutes until meeting time. She checks with her fellow officers to…Dec 11, 2015Dec 11, 2015
Brett RountreeSinatra & SnifflesIn April 1966 a profile of Frank Sinatra was written by author Gay Talese titled “Frank Sinatra Has a Cold” and republished by Esquire…Nov 30, 2015Nov 30, 2015
Brett RountreeSo You Want to Reach the Millennials…Marketing has become a very interesting endeavor in the last few years. It is the dawn of the Millennials- people who grew up relying on…Nov 9, 2015Nov 9, 2015
Brett RountreeHONY: PAKISTAN SERIESHumans of New York (HONY) is a photo blog run by Brandon Stanton, which shares the stories of people living in New York. This past summer…Oct 26, 2015Oct 26, 2015
Brett RountreeBattle of the AdsAhh the Superbowl. The one day a year that separates the boys from men… the football fans from the commercial fans. For my fellow…Sep 21, 2015Sep 21, 2015
Brett RountreeTo Fib or Not to FibStorytelling is often a very gray area of marketing. Many companies find themselves trying to weave a tale around one or more of their…Sep 14, 2015Sep 14, 2015
Brett RountreeThe Battle of Brand JournalismA great debate has been sparked over use of the term “brand journalism”. Now depending on your background, you could believe that brand…Sep 9, 2015Sep 9, 2015
Brett RountreeFrom the South Pole to the Streets of London: Take a CoatWhether you have walked the streets of London, or are simply just a fan of Emma Watson, there is a high chance that you have heard of…Aug 31, 2015Aug 31, 2015
