There isn’t a better way to seek design inspiration than traveling and working in a new destination, and Brevity & Wit’s Visual Design Consultant Sophie Greenbaum had the pleasure of working from Bali this past spring. This Indonesian island is a digital nomad’s paradise — endless cafes, decent WiFi, and an infinite amount of milk and coffee concoctions.
For designers, Bali also offers a unique color palette across its landscapes, wildlife, and food, which makes it easy to seek design inspiration wherever you look, throughout the whole day. From lime-colored geckos to burnt orange rooftops, she breaks down three of the most common color schemes and how you can use them for your organization’s design collateral.
Color Scheme 1: Rice Paddy Cools
Throughout the island, Balinese rice fields consume the landscape. The rice terraces, which are famous in Ubud, offer a scenic vista with paddies sloping down lush valleys, alongside a canal-like irrigation system. These landscapes date as far back to the 9th century and reflect a philosophy of harmonizing the spheres of the spirit, human world, and nature.
It’s difficult not to spot plumes of green grasses and a cloudless sky. Narrow roads with loose stones wind across the rice terraces, forming obstacles for scooter riders, making it easy to steer and fall a couple of meters into the fields.
This palette is great when you want to induce a calm and trusting state of mind in your audience, but is still playful. Therefore, it makes a great palette for funky brands that want to be different without losing consumer trust. It’s also a great color scheme for any organization that’s holding a relaxed daytime event, such as a fundraising brunch or corporate anniversary.
Color Scheme 2: Evening Pastels
Although it may seem cliché, the sunsets over Bali are vivid with gradients of pastels. The sky transforms from a fluorescent orange to a striking pink to a calm, soothing periwinkle. Although sunsets of these shades don’t occur daily, it’s impossible to not think of these colors after spending more than a week on the Indonesian island.
While pink has been over-used to market to women, we recommend this sun-kissed palette for brands working in the more emotional realm, like life coaches. It can also be used for a professional services firm that’s seeking to differentiate itself by having a more human connection. See our Case Study below for a similar example.
Color Scheme 3: Tropical Tints
Whether it be a blossoming tree or the most hipster poké bowl on the island, these colors are everywhere. The dragon fruit shade of magenta can be found as a garnish in most meals, either from dragon fruit itself, cabbage, or a tropical flower.
This color scheme is for those who enjoy a pop of color. We recommend starting with a neutral wood- and grass-colored base before adding the magenta as an accent. This color scheme is great for activity-based brands, like KaBoom! or a meal-prep delivery service Green Chef.