If you aspire to any sort of greatness, you have one job and one job only: to leave people in awe.
Tom Bilyeu would know. In an interview, Blieyu, who has risen to notoriety for interviewing some of the most successful and inspiring individuals of our time, shares the wisdom he’s gleaned from his own success. The major takeaway? Your backstory doesn’t matter. Your excuses don’t matter. It is only whether or not you did the thing you wanted to do.
“Life does not give a shit about your circumstance,” he begins. “That’s just the cold, hard truth. You’re either going to make it, or you’re not.”
“You have one job. You have to, with your skillset, leave people in awe. That’s it! You don’t get to campaign about it, you don’t get to say, ‘Oh, but I have tough beginnings.’ No one gives a shit. You either leave them in awe, or you don’t. Jay Z could have sat around all day and told you how bad things were for him, and he would be right! But you don’t care. What you care about is what he’s built. You see him traverse music, launch his own companies, and now really be doing something extraordinary. He leaves people in awe.”
Whatever it is you love to do, or want to do as a job, you either have to fulfill a need, or create a need. You create a need with excellence, and excellence is just the word we use for people who leave others in awe.
You have to be so good at what you do, you expertly capture other people’s attention, and keep it. You have to be so good at what you do, you become indispensable, and irreplaeable.
This is particularly true for professions that are not within the wheelhouse of basic human necessity. You don’t need to manufacture a market gap for medical professionals —it occurs naturally.
Nobody actually needs professional athletes. Nobody needs dancers, writers, artists or musicians. We do not need these things to survive. Yet, we have them, and we don’t just have them, we reward the best ones handsomely because they inspire us, motivate us, change how we think and feel and live. They leave us in awe.
So for a moment — forget about the marketing plan.
Stop counting the checks or how many people you reached last week.
Your focus, and your ambition, should always be primarily on the way in which you will awe people. That’s the thing most people never do, because they spent so much of their time trying to justify their current lot in life.
It doesn’t matter.
All that matters is that you leave the world in awe.