Is beacon-based indoor navigation technology like yesterday’s desktop computers?
Many shopping mall property managers spend a considerable amount of money to install and maintain hundreds of beacons that send Bluetooth signals to shoppers’ smartphones. The signals are read by each smartphone and help position each person on a mall map. Algorithms in an indoor navigation app then plot a route to the desired store or destination.
While that sounds futuristic, beacons are in many ways, similar to the desktops of yesteryear which now seem outdated and antiquated.
When they were first introduced, desktop computers were more powerful and less expensive than laptops. However, they were complicated and time-consuming to set up and once connected, were inflexible and difficult to adapt to other situations.
Today’s laptops are more efficient and have greater processing power at the same or even a lower price. In addition, they have a smaller footprint and are adaptable to almost any situation.
Indoor technology with beacons
○ Expensive to purchase and install
○ Require ongoing maintenance
○ Only work when shoppers have enabled Bluetooth on their smartphones
○ Require weeks to implement and are not easily scalable
Next generation indoor navigation: so long beacons!
Mapsted’s next-generation technology provides more reliable and accurate indoor navigation without relying on Bluetooth or Wi-Fi signals provided by beacons or routers. It does that by using advanced algorithms — designed from the ground up by Mapsted — to process multiple measurements from inertial sensors that are built into every smartphone.
Our advanced technology then uses this information to plot a shopper’s location on a mall map and provide indoor navigation from and to any location in a mall — just like outdoor GPS!
○ No upfront purchase or installation costs
○ No maintenance costs
○ Fast implementation
○ Immediate scalability
○ Enhanced reliability (not subject to signal loss or battery disruption)
In today’s highly competitive world, growing companies do not sit back and rely on past technology and processes for success. They continually look to improve and provide higher quality products and services at lower prices.
Just as laptops replaced desktops, Mapsted’s next-generation indoor navigation technology provides more robust indoor navigation with lower upfront, maintenance, operational and lifetime costs as compared to beacon-based technology.
And in our view, that’s what we call a win for shoppers and a win for shopping mall property managers.
Mapsted is interested in hearing your thoughts. Are beacons outdated technology or are they an efficient and cost-effective way to provide indoor navigation?
MAPSTED CORP. is a Canadian technology firm that strives to be the global leader and provider of indoor positioning/location services.
Unlike other indoor navigation platforms, our ground-breaking core localization technology does NOT require Bluetooth, Wi-Fi or cellular connections. It can be easily deployed in multi-storey buildings, underground floors and other areas that are generally known as dead-zone locations.
MAPSTED offers a smart mall solution that includes geo-targeted mobile ads and comprehensive shopper analytics — all based on our leading-edge indoor navigation platform.
For more information visit, mapsted.com