Top 10 reasons how indoor navigation helps shopping malls
1. Provides a better experience for shoppers
Makes it easier, faster and more convenient for shoppers to find stores and products that are of interest to them.
2. Builds sales and increases shopper satisfaction
Reduces the number of shoppers who leave a mall without making a purchase because they are unable, frustrated or lack the time to find the stores and products they are seeking.
3. Enhances mall loyalty
Provides an enhanced shopping experience as compared to kiosks, information desks and text-for- location services. These positive benefits enhance a shopping mall’s brand equity.
Remember when Toyota introduced its hybrid Prius? The positive benefits — known as the halo effect — of launching a car that used less gas and emitted less pollution enhanced Toyota’s brand and helped it sell more of its other cars.
4. Increases rental revenue
An enhanced shopping experience brings in shoppers. Additional shoppers attract more retail tenants and allow malls to command higher rents.
5. Serves as the foundation for geo-targeted mobile ads and analytics
Enables property managers to send targeted mobile ads to shoppers inside malls and obtain analytics that enhance marketing efforts and profitability.
6. Builds related sales
Making it easier to locate products and stores decreases the time required for shopping. That extra time could be spent purchasing ancillary services (i.e. having lunch) or visiting additional stores in a mall.
7. Optimizes facility management
Understanding traffic flow helps malls allocate resources more efficiently and optimize lease agreements.
8. Makes shopping easier for visually-impaired people
Indoor navigation delivered through voice commands helps visually-impaired shoppers locate stores and products in a shopping mall.
9. Readies malls for upcoming advancements in technology
Brings shopping to a new level by pairing indoor navigation with augmented reality and other new technologies. Also helps position malls as forward thinking.
10. Enhances safety management
Helps shoppers exit a mall more quickly if faced with an emergency or fire.
MAPSTED CORP. is a Canadian technology firm that strives to be the global leader and provider of indoor positioning/location services.
Unlike other indoor navigation platforms, our ground-breaking core localization technology does NOT require Bluetooth, Wi-Fi or cellular connections. It can be easily deployed in multi-storey buildings, underground floors and other areas that are generally known as dead-zone locations.
MAPSTED offers a smart mall solution that includes geo-targeted mobile ads and comprehensive shopper analytics — all based on our leading-edge indoor navigation platform.
For more information visit, mapsted.com.