And yet, the exact type of person I want to work with shows up in my inbox on a daily, or at least weekly basis. How they found themselves writing me an email wasn’t because I tricked them into a funnel, or I had someone else talk about how great I am. They reached out to me because of pieces like this, where I shared 1) what I know, and 2) how I learned it — and the message resonated with them.
You know those mad looking walls you see in detective dramas? Strings tethering black and white photos, newspaper clippings with frantic red markings highlighting the nuggets of information. The detective is following some convoluted path of logic to the true conclusion; that’s what UX designers do. Find the truth in evidence.