Brian Riback – Medium

Brian Riback

Brian Riback
in
Product Coalition

What the GDPR tells us about social media…

There’s just over one month to go until the new GDPR regulations go into effect in the EU. Per CNET, the GDPR is defined, as follows-

Apr 5, 2018

Apr 5, 2018

Brian Riback
in
Product Coalition

Want to hire a successful email marketer? Use this job description…

I have previously written about how frustrating job descriptions are to read and that I truly empathize with recruiters who have to try and…

Mar 29, 2018

Mar 29, 2018

Brian Riback
in
Product Coalition

Social Media has no sustainable business model…

For years, I have stated that Facebook’s and Twitter’s business models are not sustainable. Whether or not I like these networks…

Mar 27, 2018

Mar 27, 2018

Brian Riback
in
Product Coalition

“I’m aware of you” — George Costanza

Those who know me will tell you that there are a few terms that I never use; not in life orbusiness. One of these terms is awareness. I…

Mar 23, 2018

Mar 23, 2018

Brian Riback

Hey recruiters! I’ve got your back…

I think a recruiter’s job is hard…very hard. They are often looking for a needle in a haystack, while also lacking the technical or…

Mar 23, 2018

Mar 23, 2018

Brian Riback

Job descriptions are getting worse by the day…

Folks, I don’t get it. I really, just don’t get it. What am I missing?

Mar 23, 2018

Mar 23, 2018

Brian Riback
in
Product Coalition

Email is dead? Thanks for the laugh.

I was reading this article, written by Rachel Thompson of Mashable. And man…I owe her a debt of gratitude. I have been searching for a…

Mar 23, 2018

Mar 23, 2018

Brian Riback

“50 Stats” that are pure BS…

It was not on my agenda today to post an article but after coming across Lisa Marcyes’ submission on Marketo’s site, I felt I needed to…

Mar 23, 2018

Mar 23, 2018

Brian Riback

The term, “Loyalty Marketing” makes little sense to me…

When I was working with a car rental company, I was put in charge of their loyalty marketing program. Within days of being there, I found…

Mar 23, 2018

The term, “Loyalty Marketing” makes little sense to me…

Mar 23, 2018

Brian Riback
in
Product Coalition

Inbound Marketing is actually just a myth…

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money…

Mar 23, 2018

Mar 23, 2018

Brian Riback

Brian Riback

A CONTRARIAN WITH 17+ YEARS OF MARKETING & TECHNOLOGICAL LEADERSHIP EXPERIENCE ACROSS DIGITAL & TRADITIONAL CHANNELS

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams