All that time I’ve been obsessed with two things:
In June, I hosted a panel at Vidcon called “New Business Models for Online Video.” I singled out Vine and Pinterest, declaring that both of them had done a terrible job of getting their superstars paid. Vine was still a month away from announcing an ad revenue sharing program for their stars. …
Marketing authority Seth Godin has this test for brands: “Will people miss you if you are gone?”
Harley-Davidson, Virgin America, Instagram, Tesla, iPhone and Disney all pass his test.
Recurrency isn’t something people will miss when it’s gone.
So we are shutting Recurrency down and working on a new product for creators and fans.
We did a bunch of things to differentiate Recurrency from other recurring crowdfunding services.
We had a supporter-first focus. We let people pledge to support creators who weren’t even asking for support. We required supporters to leave testimonials when they pledged money to creators. We let creators be supporters themselves by forwarding their income to other creators — again with a testimonial explaining why. …
People are flipping out about YouTube Red. Like it was a surprise. Like this is the first time a platform has changed the rules, exerted its power and rocked people’s worlds.
YouTube Red is the new $9.99 monthly subscription service that YouTube announced today.
End users had mixed reactions. Some people love that they’ll be able to watch videos without ads and watch them offline. They love that YouTube Red includes streaming music and exclusive content. But many people are pissed off because they think YouTube is now charging for something they used to get for free.
YouTubers — people who create YouTube videos for a living — did NOT have mixed reactions. They hate it. They complained that they were forced to join the service, otherwise YouTube would hide their videos and stop giving them ad revenue. …
My recurring crowdfunding site Recurrency is built on the 1,000 True Fans model — a model that might be broken.
It goes like this:
If you want to make a living doing what you love — playing guitar, writing books, drawing webcomics, podcasting, reviewing movies, playing video games, making YouTube videos or filling Pinterest boards — all you need to do is find 1,000 True Fans. When you have one thousand people each spending a hundred dollars on you every year, that’s a $100,000 salary. Now you can quit your job and focus on your art!
And assembling a thousand-person fanbase is a much easier target to aim for than achieving Taylor Swift-level fame. …
We created Recurrency to help creators of all kinds — podcasters, artists, authors, musicians — get paid to do what they love and there is no bigger threat to those content creators today than ad blocking.
“Adblockalypse” is the end of days for publishers and advertisers. Once it arrives, content creators on the internet will never be the same again. Many will be destroyed. The ones who survive will be forever transformed.
And that might not be a bad thing.
People have been using browser plugins that load web pages minus the ads for years now. But as long as the percentage of ad blocking visitors has been low, like in the teens, content creators have simply ignored the threat. They have treated it like breakage. Now desktop ad blocking is pushing 50%, Apple’s newest iPhone operating system iOS 9 has ad blocking built in and ad blockers are the most popular apps in the App Store. …