Kickstarter started out “niche” and investors passed on it. Then it went broad and they threw themselves at it. Patreon is still considered niche. We aimed to be broad from the start, super open, great for all kinds of creators — or just regular people.
We also had plans to build a bunch of products around the service, which has been my sweet spot in terms of career. But the feedback on one of the products was that we should just go for it with that one and not confuse people with the crowdfunding. I’m hoping we look back on this as our Odeo->Twitter or Burbn->Instagram or Glitch->Slack moment.