All that time I’ve been obsessed with two things:
In June, I hosted a panel at Vidcon called “New Business Models for Online Video.” I singled out Vine and Pinterest, declaring that both of them had done a terrible job of getting their superstars paid. Vine was still a month away from announcing an ad revenue sharing program for their stars. …
Marketing authority Seth Godin has this test for brands: “Will people miss you if you are gone?”
Harley-Davidson, Virgin America, Instagram, Tesla, iPhone and Disney all pass his test.
Recurrency isn’t something people will miss when it’s gone.
So we are shutting Recurrency down and working on a new product for creators and fans.
We did a bunch of things to differentiate Recurrency from other recurring crowdfunding services.
We had a supporter-first focus. We let people pledge to support creators who weren’t even asking for support. We required supporters to leave testimonials when they pledged money to creators. We let creators be supporters themselves by forwarding their income to other creators — again with a testimonial explaining why. …