I couldn’t agree with you more Nandini. I’m currently writing SEO content for a website optimization company. It is uniquely challenging to portray products and services in a way that is fresh, poignant, and compelling without plagiarizing (in Google’s eyes) existing online content. I thank my background in creative writing and a very good thesaurus for helping me grasp a foothold in the SEO industry. Numerous rewrites, constant editing, meticulous proofreading, and extensive research are also imperative for anyone serious about writing as a craft. Thanks for reminding us what matters the most about our work!