Design is a process. It’s is about iterating. Chipping away over and over again. You can stop here — at good enough — or keep going. More clear and more concise you become. You would think the work gets harder or you’ll run out of ideas, but it doesn’t. You find something in yourself. You become part of it’s story as much as it becomes a part of you. Your work and your message are now one and the same. It’s the message that matters — to you, to them, and to the success of your work.