Brian BrydoninComms PlanningCut the ShitWhy advertisers need to sell more and bullshit less.11 min read·May 1, 2019--1--1
Brian BrydoninComms PlanningDo Facial Expressions Accurately Represent Feelings?Facial recognition technology is about to get an upgrade that could change the way we measure the impact of advertising. And of course it’s…6 min read·Aug 11, 2017--1--1
Brian BrydoninComms PlanningAwareness in Advertising: Why Are There So Many Types & Which Ones Actually Matter?This is a fun question to ask someone: what brands are you aware of?8 min read·Feb 10, 2017--2--2
Brian BrydoninComms PlanningWhy Most Creative Testing is Bogus and What You Can Do to Fix ItTake a minute to think of all the time and energy you’ve spent on creative testing; sifting through hundreds of slides of brand effect…11 min read·Sep 15, 2016----