Brian BrydoninComms PlanningCut the ShitWhy advertisers need to sell more and bullshit less.May 1, 20191May 1, 20191
Brian BrydoninComms PlanningDo Facial Expressions Accurately Represent Feelings?Facial recognition technology is about to get an upgrade that could change the way we measure the impact of advertising. And of course it’s…Aug 11, 20171Aug 11, 20171
Brian BrydoninComms PlanningAwareness in Advertising: Why Are There So Many Types & Which Ones Actually Matter?This is a fun question to ask someone: what brands are you aware of?Feb 10, 20172Feb 10, 20172
Brian BrydoninComms PlanningWhy Most Creative Testing is Bogus and What You Can Do to Fix ItTake a minute to think of all the time and energy you’ve spent on creative testing; sifting through hundreds of slides of brand effect…Sep 15, 2016Sep 15, 2016