Brian Bock
Jul 20, 2017 · 1 min read

They apparently did it intentionally to make the Instagram generation happy. Hell, they even say it’s unintuitive by design.

“The younger generation of people–like those who are using Snapchat–are very much by nature okay with UX that is not intuitive,” Couch says. “Younger people tend to explore without having any frustration and have some delight in finding some ways of exploring that’s not being explained to them.”

https://www.fastcodesign.com/90129560/hulus-new-ux-is-beautiful-and-frustrating

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    Brian Bock

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