Brian GioiaThe Case for Investment AppsFred Wilson recently blogged about how his company, Union Square Ventures, has invested in Stash, an app targeted at millennials to help…Feb 13, 2018Feb 13, 2018
Brian GioiaThe Conflation of Marketing and TechI have previously written about my belief that marketers should be more concerned with the boring old principles of marketing than with…Jan 25, 2018Jan 25, 2018
Brian GioiaMarketing Should Be BoringMarketers shouldn’t bore their customers (obviously). But they should bore themselves.Jan 22, 2018Jan 22, 2018
Brian GioiaThe hedgehog and the foxFrom time to time, I hear or read something that articulates an idea that I have been circling around, but have not been able to pin down…Jan 19, 2018Jan 19, 2018
Brian GioiaBrands need an anti-Facebook StrategyDigiday has a great story today, in which it details the efforts of audience development teams to become less reliant on Facebook. This…Jan 18, 2018Jan 18, 2018
Brian GioiaIf a brand cares about Facebook’s algorithm, it has already lostThere will always be much written about anything Facebook does — especially when it makes changes to its algorithm (because we are all…Jan 17, 2018Jan 17, 2018
Brian GioiaSnap and LocationIt is popular to pile on Snap these days. They appear to be run by a bunch of bros that really don’t know what they are doing — except when…Oct 11, 2017Oct 11, 2017
Brian GioiaDigital Marketing BuzzwordsThere are lots of buzzwords in the Digital Marketing and Advertising space. In order to maintain my own sanity, I am amassing a collection…Aug 25, 2017Aug 25, 2017
Brian GioiaSay what you want about Snapchat, they are unmatched in LOCATIONSnap’s Q3 earnings were a big miss in terms of user growth, revenue, ARPU and EPS. This was not a surprise. Many will be quick to write…Aug 11, 2017Aug 11, 2017
Brian GioiaA Rare Gem: True InnovationTrue innovation changes the world. Fire. The wheel. The steam engine. Plumbing. Electricity. The combustible engine. The airplane. The…Aug 9, 2017Aug 9, 2017