Making Branding Agile
Julian Koschwitz
4448

So happy to see this being written. Well done Julian, I’m of the same opinion and am intent on seeing these two sides joined up. With regard to your last point in relation to brand designers being overly precious: many of the leading branding houses such as Wolf Olins and Landor are wide to it. Check out Landor’s article on Agile Brand

http://landor.com/thinking/the-agile-brand