we shifted from talking about the factual benefits of contraception to positioning birth control in the context of what teens cared about, their future selves. To Maslow, needs like love, belonging, self-esteem, and self-actualization sit at the highest levels of his pyramid.
Turning Maslow’s Hierarchy on Its Head

This is number 1: To stop thinking through the lens of charity or aid and start thinking through the lens of empowerment. Great article.