Brian HauchinNYC DesignFinding the True North of a Problem: Problem-framing Principles for Design-led Innovation“There are known knowns; there are things we know that we know. There are known unknowns; that is to say, there are things that we now know…May 22, 20181May 22, 20181
Brian HauchinNYC DesignThe Design Process Dilemma: How to Align Process, Problems, and StakeholdersDesign Thinking. Co-creation Workshops. Creative Problem Solving. Brainstorming. Gamestorming. Gamification. Agile Sprints. Storytelling…Apr 8, 2018Apr 8, 2018
Brian HauchinNYC DesignInclusive Customer Insights: Digging past DemographicsWe’ve all heard them. The generation-based labels that attempt to understand customer priorities. They are often packaged in statements…Apr 1, 2018Apr 1, 2018
Brian HauchinNYC DesignHow to Keep Insights Alive after your Team Leaves the WorkshopIt is not easy for an organization built for efficiency to change. Its survival is based on executing a range of activities within a fixed…Mar 25, 2018Mar 25, 2018
Brian HauchinNYC DesignHow to Rally your Team Around Insight-Focused StrategyWhy Insights Don’t Take Root: 3 Common Misconceptions about InsightsMar 20, 2018Mar 20, 2018