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We all know that when you run an ads campaign, it is not always clear how many people will actually convert on your website based on the ads they saw before clicking through to your site. This is where auto tagging comes in. Auto tagging is a Google Ads feature that allows you to automatically communicate campaign cost and tracking information to Google Analytics using a Google Click Identifier (gclid). What Exactly is Autotagging, and Why Should I Care? The autotagging feature of Google Ads is an automatic way to help you track what Google Ads campaigns, ad groups and…

The world of search engine optimization (SEO) is constantly evolving, and it can be hard to keep up. Recently, Google Search Console has become an important part of the SEO process for many marketers. One reason that linking your client’s google ads account to Google Search Console can be worth it is because you will have access to all the data in one place! This also allows you to see how your clients are doing on both Adwords and organic searches. It’s a great way to make sure they are getting the most out of their advertising dollars by knowing…

This article originally appeared on Forbes Whether you are a CEO, startup founder, entrepreneur or employee, you need to learn how to brand yourself if you want to stand out from the pack. I’m someone who always believed that the quality of my work should speak for itself and that everyone would automatically see the value of my hard work. So, early in my career, I put my head down, took on enormous workloads and waited to be rewarded. However, that never happened. In many cases, others would be rewarded with the recognition, promotions and income that I deserved because…

I sat down with Forbes to talk about cross-device attribution. In the article I mentioned that: “Most mobile users spend their time in mobile apps and that can be problematic when linking to desktop marketing, which is primarily based on cookies. More importantly, much of digital measurement is built on cookies, which can make mobile marketing look bad. Leveraging a people-based measurement solution that goes beyond cookies will help tell the full story of mobile’s impact on the campaign.” -Brian Lee Read the full article here . What are your thoughts about measuring mobile and desktop performance? The post Linking Desktop And Mobile Marketing through People Based Marketing and Attribution appeared first on Brian Lee Marketing .

Click here to read the article that originally appeared in Forbes. The large production runs required by retailers, coupled with long lead times and impatient investors, are causing many entrepreneurs to second guess today’s saturated retail environment. The high startup costs and low margin of error make selling to retailers look less attractive for new brands because selling online is fairly simple these days, and millions of shoppers are opting to avoid stores all together for the convenience of click-and-ship options. The Current Retail Landscape Is Challenging A reported 9,300 U.S. retail closings were announced in 2019, and there has…

The other day I walked into a shoe store for the first time in a long time and I was caught off guard when I saw the Nike Flightposite 2s on the shelf. The shoes took me back in time and like Lebron James the Nike shoes immediately took me back to my “humble beginnings.” I hadn’t seen these shoes in almost 20 years and I was reunited with them the day after I was promoted to Vice President at a big advertising agency in New York. This caused me to stop and reflect on how far I had come…

Like so many sports fans, I spent this weekend revisiting the amazing story of Cleveland Browns NFL player Damon Sheehy-Guiseppi and how he continues to overcome the odds. Sheehy-Guiseppi is someone who didn’t play football in high school and then went on to lead the nation in kick off returns at his junior college which earned him First Team All-American honors. Despite his impressive resume, he got turned down by every Division I college he reached out to and spent the last couple of years outside of football, training and playing flag football in his spare time. This Spring he…

I was recently quoted in Forbes in an article about upcoming changes in the marketing landscape for 2020. The increase in privacy regulations as well as the move by browsers to drop cookies will cause a shift towards focusing on first-party data, second-party data (publishers data) and advanced contextual advertising in order to continue to run sophisticated digital marketing campaigns in a cookieless, privacy-first world. -Brian Lee, Forbes.com Read the full article here . The post Brian Lee Featured in Forbes appeared first on Brian Lee Marketing .

Last week I had the pleasure of speaking to Google engineers and product teams from other DSPs on a private panel at Google, where I outlined how we can push Programmatic Guaranteed forward in the advertising industry. It was nice to connect with the Ad Manager team as well as advise DSPs such as Google, The Trade Desk , Verizon Media, Xandr, Adobe, Amobee, MediaMath , and more on how to take their DSPs to the next level. The post Brian Lee Speaking at Google Advising Engineers and Industry DSPs on Their Product appeared first on Brian Lee Marketing .

What Does Women’s Allyship Mean to You? On Tuesday I had the chance to speak at @google about Allyship. I’ve led a number of initiatives at work revolving around allyship, but Tuesday was a good opportunity for me to listen and learn as well. According to Guide to Allyship , to be an ally is to: Take on the struggle as your own. Stand up, even when you feel scared. Transfer the benefits of your privilege to those who lack it. Acknowledge that while you, too, feel pain, the conversation is not about you. #womensempowerment #womensmonth #internationalwomensday #womensallyship #IWD2020 #EachforEqual #womenintheworkplace The post Brian Lee Speaks at Google About Women’s Allyship appeared first on Brian Lee Marketing .

Brian Lee

I am a data driven marketer that helps brands grow their business through advertising, data, and technology. https://brianleemarketing.com

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