My DoorDash order manager redesign — a UX case study

Disclaimer: I am not a designer at DoorDash. This was done for the KPCB Design Fellows 2019 Challenge.

Brian Lin
Brian Lin
Jan 31, 2019 · 21 min read

About the Project

How can we simplify and streamline the experience for merchants to manage restaurant orders through DoorDash while improving their communication with customers and Dashers?

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Final design for order page.

Introduction

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The official consumer app.
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4.8 ratings with 1.3M ratings is pretty solid.

1 — User Research: Who’s using this anyways?

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2 — Opportunities to Improve

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The new official color palette for DoorDash.
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Consider the differences in the red between the two versions. The iOS red is warmer as opposed to the magenta tint of the Android version.
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This is taken from Michael Horton’s article. Note the monochromatic color scheme and thin non-solid icons. If the icons were taken out and you squinted your eyes a little, they could almost be from the same app.
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3 — The Design Process

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My workflow managing the different sections of the app.

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Left: TT Norms, the official DoorDash font. Right: Brother 1816, the font I will use for the redesign.
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Different iterations for the out-of-stock popup.
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As a restaurant manager trying to micro-manage multiple things at once, pulling up a Google Slides presentation to find the answer to an issue can be a frustrating experience.
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Connecting to printers was an issue many restaurants had.
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Recap and Final Thoughts


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