Brian LischerHow to Build a Powerful Healthcare BrandWhen it comes to healthcare, the customer can no longer be ignored — and neither can branding.Apr 12, 2017Apr 12, 2017
Brian LischerThe Art and Science of Customer InterviewsWhile there are certain interviewing skills that can take years to master, the fundamental process is straightforward and replicable.Feb 1, 2017Feb 1, 2017
Brian LischerSix Reasons Your Company May Need To Rebrand ItselfThere is one immutable truth about modern day business: every company has to rebrand itself at some point.Jan 23, 2017Jan 23, 2017