Search Engine Optimization
Search Engine Optimization is a term used to describe the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Google is the most popularly search engine used across the world, and ranking favorably on the first page of Google is a priority for SEO experts, vs ranking on Bing or Yahoo. The ultimate objective of SEO is to make a quality website in the eyes of the search engines, namely Google. If a search engine believes that your website is of high quality then they are far more likely to have your website rank on the first page of that search engine for your keywords. For example, if you owned a Family Law Firm in Toronto, it would be very good if your website was found on the first page of Google for keywords such as “Toronto Family Lawyer,” “Toronto Family Attorney,” “Divorce Attorney Toronto,” and so on, because these are keywords that receive a lot of traffic from potential customers and searchers, every single month.
If you are a business owner, you may be wondering how to use SEO and online marketing to acquire most customers. The best thing you can do is hire a SEO professional with a proven track record of success. There are some aspects of SEO you can handle yourself, but SEO is best left with the experts. If you wouldn’t go to a psychologist for a heart transplant then you shouldn’t hand your business’ website and marketing dollars to a novice. However, here are a few simple strategies you can do yourself to get your SEO campaign started:
1. Provide high quality content on your site.
2. Create a page on your website for every location you operate in.
3. Claim local listings (ex. Google My Business, Bing Local).
4. Encourage customer reviews.
5. Use social media daily (just a few platforms) to acquire social signals.
6. Ensure your website is mobile friendly.
7. Incorporate Images and Videos to your website and social media posts.
The next step of SEO includes link building, where you get quality websites to link to, and “talk” about your website. Links are important but don’t confuse quality with quantity and don’t think about links in isolation from your content. It’s vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. It is best to leave link building to the professionals because this is part of SEO which most people get wrong. However, companies like Ranking Rescuer have built a reputation in helping business websites get on and remain on the first page of Google, rescuing you from going through the stress of learning and testing all of the SEO techniques that you found online.
This is just an introduction to SEO and its importance to business owners who own a company website. It would be wise if you start thinking of rebuilding your website so that Google deems you as an authority in field and on the first page of Google, or seek to hire a professional in the field to do the job for you.