PinnedBrianna TraftoninZefrFree Speech & Fake News: Revisiting Brand Suitability in the Age of MisinformationAhead of the US midterm elections this fall, the spread of misinformation and fake news online continues to be a pervasive problem5 min read·Oct 17, 2022----
PinnedBrianna TraftoninZefrQ2 Brand Planning: Exploring April Tentpole Moments on YouTube through Zefr’s Contextual DataThe days are getting longer, the weather is getting warmer, and anticipation for spring and summer plans are coming together for both…6 min read·Apr 6, 2022----
Brianna TraftoninZefrZefr & Garage Team Mazda Win Campaign of the Year for the Reveal of the CX-50 at the 2022 ThinkLA…Last week at the annual ThinkLA Idea Awards — an advertising industry event hosted by ThinkLA, the Los Angeles-based organization…2 min read·Jun 13, 2022----
Brianna TraftoninZefrEarth Day 2022: What Marketers Need to Know to Reach Eco-Conscious Consumers on YouTubeEarth Day acknowledgements, celebrations, and marketing plans are in full-swing today as brands and consumers leverage today’s tentpole…4 min read·Apr 22, 2022----
Brianna TraftoninZefrWalled Gardens vs. the Open Web: A 2022 Industry Overview & OutlookThe Big Picture5 min read·Mar 3, 2022----
Brianna TraftoninZefrPlanning for Super Bowl LVI: How Marketers Can Scale Their Brand Preferences on YouTubeFans and brands alike are getting ready for one of the biggest sports and television moments of the year. This year’s Super Bowl, between…4 min read·Jan 31, 2022----
Brianna TraftoninZefrZefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers…Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid…3 min read·Jan 24, 2022----
Brianna TraftoninZefrKey Milestones in Brand Suitability: A 2021 Timeline of GARM and the Responsible Marketing Industry2021 marked a seminal year in the progress of brand safety and suitability within the digital media space, with the Global Alliance for…6 min read·Dec 30, 2021----
