Social Media Press Release

FOR IMMEDIATE RELEASE

February 1, 2018

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Brianna Sims

770.375.7361

LYFT TO ANNOUNCE SPRING BREAK DISCOUNTS

SAN FRANCISCO — On February 3rd, Lyft will be holding a press conference to announce their first annual Discount Day.

The press conference will be lead by Lyft co-founders, Jeff Green and John Zimmer. The event will feature exclusive details about the day, future events and initiatives approaching within the company, as well as a media question and answer session.

The Discount Day will give all riders in Miami, Florida a fifteen percent discount on their ride for one night in the month of March. Customers will be required to sign up via their mobile application and will receive a code for the day to access their free rides.

In last week’s interview with CNBC, Green discusses the importance of ride share companies and how Lyft is transforming the way commuting works.

Below is a quote from CEO Jeff Green:

“As the ridesharing business continues to expand and advance, Lyft will continue to strive to do the same with both customers and drivers in mind.”

The company is seeking to cater to the desires and happenings of the millennial population as spring break season approaches.

About Lyft: Lyft is a transportation network company based in San Francisco, California. It develops, markets and operates the Lyft car transportation mobile app. Launched in June 2012, Lyft operates in approximately 300 U.S. cities, including New York, San Francisco and Los Angeles, and provides 18.7 million rides a month.

*Disclaimer: This press release was created for a class assignment and is not in any way affiliated with Lyft.*

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