The Five Habits of the Master Thinker

  1. Know when to challenge key assumptions — usually far more often than you think!
  2. Consider alternative explanations or hypotheses for all events — including the null hypothesis and the deception hypothesis when applicable.
  3. Look for inconsistent data that provides sufficient justification to quickly discard a candidate hypothesis.
  4. Focus on the key drivers that best explain what has occurred or what is about to happen.
  5. Anticipate the customers’ needs and understand the overarching context within which the analysis is being done.

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