The Great Story Equation (via @MatthewLuhn)
Feb 23, 2017 · 1 min read
Great stories are memorable, impactful, and personal. Notes from THE ART OF STORYTELLING by Matthew Luhn (PIXAR). An absolute masterclass in simplicity.
- The HOOK — you have eight (8) seconds to get people’s attention. “If you can’t hook people in 8 seconds, you’ve lost them.” It’s got to be unusual, unexpected, and action or conflict. Pose a question. Ask WHAT IF?
- CHANGE — how is this thing going to change me? Great stories are about transformation.
- CONNECT — emotions that people share in common.
- AUTHENTICITY — don’t be clever. Be vulnerable and honest. It has to come from personal experience. Make it personal.
- STRUCTURE — how you deliver it. Set up>build>pay off.
Add them all together.
Dublin, Feb 15, 2017.
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