When self-driving vehicles become the standard, Starbucks is going to be really pissed.
I eagerly anticipate the day when I walk out to my self-driving car, mutter “to the office, Elvis.” (it will have a pet name), and read the sports page while puttering down the street. No interruptions, no distractions. Peaceful.
Now imagine you’re the marketing person in charge of getting people to make impulse purchases at Starbucks, 7-Eleven, etc. How on earth are you going to attract attention when the eyeballs are electronic and told to focus exclusively on the road ahead?
That marketing person is going to be pretty ticked off. Not today, not tomorrow, probably not for several years. But it’s going to happen.