The “Apple is not ready for AI” narrative is not quite accurate.

Brian Roemmele
2 min readMay 24, 2016

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The “Apple is not ready for AI” narrative is quite uninformed and does not align with the facts. There is quite alot going on with the Siri team on what I am calling Siri2. Apple has also acquired rather important and vital AI startups. The results of these acquisitions will begin to surface in 2016.

Here are just the recent acquisitions that are public:

Emotient — 2015 acquisition: “The face reveals both conscious and non-conscious reactions. Emotient’s FACET technology (formerly known as CERT) allows machines to gain deeper insight into human emotional reactions via facial expressions. The powerful facial expression algorithm gives you valence, action units and emotion channels.”

Perceptio — 2015 acquisition: “Every time your application is used it gets a little bit smarter. Previous conversations are central to its learning process — allowing the system to better understand future requests and in turn, react more intelligently. As a developer, you have the ability to change your system’s interpretation or behavior directly in your app.”

VocalIQ — 2015 acquisition: “Builds platforms for voice interfaces, making it easy for everybody to voice enable their devices and apps. System allows AI assistants to create useful information without having to mine a user’s personal data”

These are the acquisitions that are currently public, I can say with certainty there are others and there will be others.

We will see some of the implementations of this AI technlogy during the 2016 World Wide Developers Conference and the beginnings of Siri2 for iOS, Siri2 on Apple Watch, Siri2 on Apple TV and Siri2 on OS X computers

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