Being In The World Not Of It

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The Bobcat Fire (Photo by KYLE GRILLOT/AFP via Getty Images) (Getty Images)

The Momma Tree

More than three decades ago I moved from New York City to Los Angeles. I had actually been in a movie theater on East 86th Street watching the film “10” with Bo Derek. In my head, I heard “It’s time to move to California.” It was a pretty strong voice the kind that is all at once commanding and intuitive as well as loud and clear. The kind of prompt that defies reason but also defies excuses. So within a matter of months, I was in my little 1976 Honda…


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Jing. The Chinese Character for the “Well”

I have noticed that, even in “so-called” normal times, I can drift away from the connected center of myself and soon be at the effect of circumstances, feeling both off-balance and powerless. A skipped meditation here, a moment of unconscious phone scrolling there, and the rationalization that “things seem to be ok” so I can skip that journaling, and I sacrifice that meditation time.

There are several metaphors I can use here. so why not have some fun?

1. I really didn’t notice that the drain was plugged up until the water and the muck completely overflowed.

2. I didn’t…


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I want to begin this essay by saying that I personally have tremendous faith in humanity and our ability, working together, to solve the most complex of challenges. The operative word in that sentence is humanity, defining not just the beings that inhabit the planet but also our ability to care about, and for, each other. As both a student of history and a metaphysician, I have been contemplating not just the deeper meanings behind a global pandemic but also the opportunity with which it presents us.

The wolf at the door of which I speak is fear. I have…


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As the New Year begins, I wanted to send these wishes to you.

May your blessings increase and may you stop to count them each day.

May both your good days and your bad days be filled with inspiration and love.

May the smiles, the kindness and the time you give to others be returned in grace.

May you remember that your presence or absence truly makes a difference.

May you have one person who is there to believe in you even when you don’t, and to love you even when you don’t.

May you find value in any given…


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When I was a kid and we went to the movies my dad would say, “Let’s sit towards the back. I want to watch the movie not be in it!” My how times have changed. Welcome to the world of immersive entertainment and welcome to ‘Live Action VR 101’.

Producing for VR is a virtual hack-a-thon right now but hopefully this primer will give you some insights into the production process, the technology and the workflow. Imagine if you will what filmmakers did when the first motion picture cameras came out. First, they learned the technology and then they brought…


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The buzz is so loud you long to get inside a VR head mounted display just to escape. VR is a hyper-accelerated market. It seems not a day passes without a significant announcement. If you think being inside a VR experience can be dizzying, try tracking the developments on behalf of clients who are clamoring to create VR experiences and immersive narrative. Welcome to the Wild West.

Take today for example. Powerhouse Defy Media home of brands Smosh, Break, and Addicting Games announced its partnership with VR camera company 360Fly (available at Best Buy for $399) for a VR Platform


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Khumbu Icefall, Nepal

“You’re off to Great Places! Today is your day! Your mountain is waiting, So… get on your way!” Dr. Suess. Oh The Places You Will Go

Last year, I was invited to speak in Abu Dhabi, which for the curious means, “Father of The Gazelle.” My excitement at the invitation soon turned into multiple considerations. I have been a staunch supporter of human rights and thanks to the media I had my “impressions” of the United Arab Emirates. I voiced my concerns and the gentleman who extended the invitation replied, “I can wait for your answer but two things I…


Immersive Journalism + Social Good

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Perhaps, if you are into pop/rock classics, you’ll remember Joe South’s “Walk A Mile in My Shoes” (also covered by Elvis.) But what does this have to do with #VR? Consider that as you read the lyric.

If I could be you
And you could be me
For just one hour
If we could find a way
To get inside
Each other’s mind, mmm
If you could see you
Through your eyes
Instead of your ego
I believe you’d be
Surprised to see
That you’d been blind, mmm

Walk a mile in my shoes Walk a mile in my shoes…


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I had every intention of covering the “physicalization of content” in this post. It was going to be a noble post about the use of #VR to give physically challenged individuals and wounded warriors the opportunity to enjoy amazing immersive sensory experiences. I was going to talk about the ability of advanced #VR technology to “fool” the brain and make a simulation almost real. You can see that to which I am referring by taking a look at the video in the #FOVE (the world’s first eye tracking virtual reality headset) Kickstarter campaign. …


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As we all know, immersive experiences aren’t new. Perhaps you’re old enough to remember being trampled by a herd of horses of the American West as you held on to the railing at Disneyland’s Circle-Vision 360° watching “America the Beautiful.” Or, maybe the 3D Captain EO butt rumbling ride into outer space starring Michael Jackson. Maybe you jumped into Universal’s motion dark ride “Harry Potter and the Forbidden Journey” in Orlando. (Coming to Universal Studios sometime in 2016.) Relative to VR production, the VRush is on with new entrants popping up seemingly every week along side VFX companies, tools companies…

Brian Seth Hurst

Chief Storyteller StoryTech® Immersive. Writer, Producer, and Metaphysician.

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