Brian Sooy

“Good models say, “This thing that you see as complicated is actually quite simple.”

Bad models say, “This thing that you see as simple is actually quite complicated.” @blairenns

That’s why I draw my models and frameworks, then articulate them.

When I do it for other people, I have to understand their thinking and then visualize it, as I did with this design (that is an evolution of a previous visualization).

Read The Role of Models In Your Firm at Win Without Pitching

Read this post and more on my Typeshare Social Blog

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Brian Sooy

Brian Sooy

Agency Owner @aespire | Brand Architect | StoryBrand Certified | author http://amzn.to/2t2JHIQ