Dailymotion’s advertising solution uses video frame signals and computer vision techniques to target categories from the IAB taxonomy while respecting user privacy
In a world where the end of web cookies is fast approaching — bringing uncertainty for advertisers and marketers — and where technical and legal constraints are constantly increasing, the need for user privacy and personalized ads has never been so important. One of the biggest challenges for contextualization is the categorization of content at scale. Here is how we enhanced our in-house contextual advertising solution at Dailymotion, using state-of-the-art computer vision techniques for video categorization.
Well-categorized content provides a superior user experience through better recommendations and contextual ads, using video categorization to place ads adjacent to relevant content. Additionally…
Brice De La Briere
Senior Machine Learning Engineer @dailymotion
